Don Simón was born at the beginning of the 80s, when we
released the first wine to be carton-packed! By 1986, we
began to diversify our product offering, including juices,
nectars, and sangria. With very low juice consumption
across Spain, we wanted to switch things up by offering a
moment of intense and flavourful sweetness in anyone’s
day – no confectionary needed! Now, Don Simón is present
today in half of Spanish homes and is the leading Spanish
beverage brand – cheers to that!